Understanding CAN-SPAM and How to Stay Compliant

• Overview
• Credits

Learn how to avoid liability by sending compliant emails and honoring opt-out requests as required by law.By attending this course, you will gain a clear understanding of how to send legal, commercial email messages. You will also learn best practices in creating policies and procedures to ensure CAN-SPAM compliance by your vendors to avoid vicarious liability. The material will provide you with a range of examples to help you identify compliant versus non-compliant commercial email messages. Additionally, the material will provide details on the types of violations and the penalties associated with those violations. Whether you are a business owner, salesperson, or attorney, this course is geared toward educating you on avoiding liability by sending compliant emails and honoring opt-out requests as required by law.

Authors

Agenda

What Is CAN-SPAM, and What Does It Cover?

• All Commercial Messages Must Comply With CAN-SPAM

• Examples of Commercial Advertising Messages

What Are the Requirements of CAN-SPAM?

• Headers

• Subject Lines

• Clear and Conspicuous Disclosures

• Contact Information

• Opt-Out Options

• Sexually Explicit Messages

Vicarious Liability

• Monitoring Vendors for CAN-SPAM Compliance

• Forwarded Email Messages

• Cases and Rulings Regarding Vicarious Liability

Deceptive Advertising Issues and FTC and State Compliance

Penalties for Violating CAN-SPAM

Recent Case Law

Questions and Answers