Communication Plan Essentials for Nonprofits
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Pick up best practices for connecting and engaging with constituents as well as the public.Many nonprofit organizations fail to recognize just how important it is to create a communication plan. As a nonprofit, time and money are often in short supply. Developing a strategy and creating a clear communication plan will protect time and money which will then allow your message and work to make a deeper impact. After all, everything your organization does should revolve around its message. This information will show you how to develop a strategy for all your communication needs and connect all your nonprofit communications with a polished approach. This topic teaches the persons responsible for a nonprofits communication how to create a template that details how to plan, launch, promote, recruit, and follow up. The material also explains how to create a communications calendar, establish brand consistency, identify what to do in the event of a crisis and how to respond appropriately, and is designed to teach a complete communication plan that will include a process for review, evaluation and adjustments for the future.
AuthorsKatie Miller, Liberty Family Outreach
• Who What When of Your Communications Plan
• Create a Template-How to Plan, Launch, Promote, Recruit, Follow up
• Develop a Communications Calendar
Setting Goals That Motivate You and Your Team
• Keep in Touch: Set a Communications Goal-Inform, Update, Increase Followers/Customer Base,
• Learn the Best Tools for Your Voice: Learn How to Assimilate All the Tools Used to Share Your Message Together
• Creating a Multichannel Communication Approach
• Same Look, Feel and Message
• Familiarity and Trust
• Consistent Doesn'T Have to Be Identical
• Before the Crisis
• Issue or Crisis? Identifying the Difference
• What Is the Worst Thing That Could Happen?
• Prepare Your Team to Respond Appropriately
Review and Evaluation
• Did You Hit Your Initial Goal?
• How Did You Follow up?
• Response From Target Audience
• Adjustments for the Future