Communication Plan Essentials for Nonprofits

• Overview

Pick up best practices for connecting and engaging with constituents as well as the public.Many nonprofit organizations fail to recognize just how important it is to create a communication plan. As a nonprofit, time and money are often in short supply. Developing a strategy and creating a clear communication plan will protect time and money which will then allow your message and work to make a deeper impact. After all, everything your organization does should revolve around its message. This information will show you how to develop a strategy for all your communication needs and connect all your nonprofit communications with a polished approach. This topic teaches the persons responsible for a nonprofits communication how to create a template that details how to plan, launch, promote, recruit, and follow up. The material also explains how to create a communications calendar, establish brand consistency, identify what to do in the event of a crisis and how to respond appropriately, and is designed to teach a complete communication plan that will include a process for review, evaluation and adjustments for the future.

Authors

Agenda

Strategize

• Who What When of Your Communications Plan

• Create a Template-How to Plan, Launch, Promote, Recruit, Follow up

• Develop a Communications Calendar

Setting Goals That Motivate You and Your Team

• Keep in Touch: Set a Communications Goal-Inform, Update, Increase Followers/Customer Base,

• Learn the Best Tools for Your Voice: Learn How to Assimilate All the Tools Used to Share Your Message Together

• Creating a Multichannel Communication Approach

Brand Consistency

• Same Look, Feel and Message

• Familiarity and Trust

• Consistent Doesn'T Have to Be Identical

Crisis Mode

• Before the Crisis

• Issue or Crisis? Identifying the Difference

• What Is the Worst Thing That Could Happen?

• Prepare Your Team to Respond Appropriately

Review and Evaluation

• Did You Hit Your Initial Goal?

• How Did You Follow up?

• Reports

• Response From Target Audience

• Adjustments for the Future