Social Media for AccountantsTax Professionals' Resource
October 22, 2012 — 1,550 views
Social Media for Accountants
Just like many other industries, accountants can often benefit from social media. Besides being an incredibly cost effective form of marketing, social media can help accountants connect with potential clients within a designated geographical location as well as all over the world. Let's now go over some of the top social media sites that can benefit an accountant.
Typically, one of the best places to start is LinkedIn. This website is the perfect place for an accountant to create a profile and showcase his previous experience and overall expertise. Basically, LinkedIn makes it easy for an accountant to reach people who may be interested in his services as well as other accountants with whom he can network with. This website also has a feature called LinkedIn Answers where an accountant can provide helpful information which can help him establish trust and credibility. This is beneficial because it will sometimes lead to clients choosing his services over other competitors.
Another great site to join is Facebook. With nearly 1 billion users worldwide, the sheer volume of people on this site makes it perfect for connecting with existing customers and generating new leads. By creating a profile and a timeline, an accountant can provide his audience with some background information as well as offer helpful advice and general industry information. Due to the highly interactive nature of Facebook, it allows an accountant to build a community around his business and form relationships with people on a personal level. This element of humanness is often what helps build trust and can turn potential leads into long term clients.
Twitter is another social media powerhouse that can be very effective when used correctly. Although it doesn't have as many users as Facebook, millions of people still use Twitter on a daily basis. An interesting feature of this site is that accountants can use hash tags to perform searches on industry topics and find individuals who might need an accountant's help. It's also a great way to keep existing clients up to date on the latest information and nurture relationships.
In addition, blogging is another form of social media that's great for building an accountant's reputation. This revolves around consistently providing an audience with helpful information and writing about accounting in general. It can also help with a website's SEO which should bring in a steady stream of organic traffic from people who are often ready to pay for an accountant's services.