Tips for Creating a Mobile Friendly Website

Tax Professionals' Resource
May 14, 2012 — 1,345 views  
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These days, when the vast majority of mobile devices are smart phones, there is a good chance that a significant portion of a business’s customer base comes from people browsing while on the move. Making sure your website is smart phone optimized and mobile friendly is essential to tapping into this potentially lucrative subset of consumers. Here’s how to do it.

1. Focus on the most critical information.

Most of the users who come to a site on their mobile phones do so to find out important information about a service, product or event. As opposed to, say, a user at home on his desktop, individuals on mobile phones don’t want to spend a second more than they have to finding out the location, hours, or phone number of your business. Focus on these details and any other important information you can think of, and save the company history for another time.

2. Keep content clear.

This means both simple and easy to read. Sentences should be direct without excess clauses. Save embellishment for physical marketing materials. Think bullets instead of paragraphs, and as much white space as possible.

3. Avoid Flash if possible.

While Flash creates an impressive effect on many websites, it doesn’t always interact properly (or at all) with many smart phones. Instead of risking a malfunctioning site that leads to a blank page or loads slowly at best, reserve Flash for opportunities when compatibility is not an issue.

4. Limit your use of images.

Images increase loading time and clutter up the screen. Again, mobile users want to get the information they need as quickly and as effortlessly as possible. Making your customers wait around for a website saddled with images that they won’t be looking at anyway isn’t helpful to them or you.

5. Keep navigation easy.

Mobile phone users don’t want to click through a maze of links just to find one crucial detail about your business or product. Try to view your mobile website through a customer’s eyes. Ensure that every piece of information has a purpose and is located where it will be most logical and useful.

If you keep these crucial tips in mind, your mobile website will be easy to access and read, helping your customers find what they’re looking for quickly and ideally netting you more profit in the process.

Tax Professionals' Resource