Marketing Ideas for Accounting ProfessionalsTax Professionals' Resource
March 8, 2013 — 1,525 views
Sales and marketing are integral parts of all businesses. Accounting professionals today need to market themselves better as competition is only increasing. This article talks about some accountant marketing ideas for account professionals to increase their business.
Find What Sets You Apart
A great part ofaccountant marketing is to find something unique about yourself and then market it to your clients. Personal charm is a great way to secure clients. Showing people you are reliable, honest, and efficient will always do the trick. Effective marketing messages should be used in your accountant marketing materials.
Look for what assets you already have rather than acquiring new ones. If you are an individual or are a small firm, use this as your strength. Most small business owners deal with suppliers that are of the same size. Providing a personal touch is one benefit of a small firm that larger ones usually do not have the chance of offering.
Use a Referral Marketing Program
Ask your clients and other contacts to give your referrals at the right time. This should be done in a way that will help you secure the right type of clients in the right way.
Optimize Your Website
It is important to optimize your website in terms of the content so that it is ranked highly on search engines. Ensure your upselling points are mentioned on your site and you are distinguished from other accountants.
High Quality Client Service
A large percentage of accountants get new clients via referrals and word of mouth. It is important to handle these referrals through a structured approach. A great start would be by concentrating on client service. The main point is to make sure you look at things from your client’s point of view. It is vital for clients to be satisfied and happy with your services are work.
Look for what your client really wants rather than forcing what you think they want on them. Spend time talking to them and asking questions. If this effort comes to nothing, at least you would have convinced your client that you genuinely understand their needs.
Every client believes that their situation and problems are one of a kind, so providing standard solutions would just make them feel like another in a crowd. Ensure you are an accountant who actually listens. Do your best to provide clients with unique services.
Direct Your Accountant Marketing Towards Maximum Return Areas
It is known that, earning additional fees from your existing clients is easier than earning money from new leads. Look at your top clients first and see what they need. Utilize your criteria and think about what makes maximum sense to you.
Use Existing Systems
Systems should be implemented not only for the sake of valuation but for in-house purposes as well. Instead of hiring scores of sales experts and building large teams, you can buy tools that can help you troubleshoot and understand sales.
In addition, in case your firm begins to grow, it would be great if you have efficient systems in place that employees can use.