5 Tips for Writing Great Blog PostsTax Professionals' Resource
September 18, 2012 — 1,087 views
Blogging is a great way for a nonprofit to provide valuable information to the public while also attracting positive attention from their readers to the organization. By writing effective blog posts, a business is able to establish their mission while also creating a personal connection with readers. Instead of simply being another business, a nonprofit’s blog establishes an organization as being a leading voice that can be counted on as a resource for important information. For a non-profit that is beginning to explore the possibilities of blogging, the following five tips will help any organization to maximize their blog’s effectiveness.
1. Format for Readability
Writing for an Internet audience is very different from traditional business writing. For example, readers prefer to read articles that can quickly be scanned for important information. Therefore, blog articles should be fairly short and to the point. Additionally, bold fonts and headings can be used to draw attention to important information. In order to gain a better understanding of blog formatting, it is best to simply read a few blogs and observe the techniques that the authors use to enhance the readability of their articles.
2. Blog Consistently
In order for readers to want to visit a nonprofit’s website or blog regularly, it is important for them to know that there will be a consistent supply of articles for them to read. While it is not necessary to make daily postings, it is important to blog on a consistent basis. Most successful blogs include a new article every two to three days. At the very least, a new article should be posted weekly to keep the audience engaged.
3. Project Personality
Every organization has an image that they would like to project to their audience. Therefore, it is important for an organization’s blog to reflect this through personality. Ideally, the blog author should be familiar with the company and excited about ongoing projects. This way, they can convey the appropriate tone that will help to engage the readers.
4. Encourage Comments
The best blogs are interactive, and because most nonprofits want to encourage action from their readers, it is important to encourage readers to respond to articles. This can be accomplished by posting polls, quizzes or questions that encourage readers to think about the articles and to share their ideas within a community of like-minded individuals. Often, blog comments can lead to new ideas or even articles that can enhance the ongoing discussion of important issues.
5. Post Achievements
When an organization finds success on a project, it is important to share this with readers. In addition to providing information and news in their articles, an organization should also include news of achievements. This can help to generate support from the blog’s community of readers as everyone enjoys sharing in the successes of a business whose causes they care strongly enough to support.
When a nonprofit wants to branch out in their community, a blog can offer the opportunity to educate a wider range of people about their vision. By writing frequent and informative articles that engage readers, a nonprofit can share their success and encourage others to take action to support the causes that they find to be the most meaningful.