How Non Profits Can Use Social Media

March 16, 2012 — 1,143 views  
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The world is an extremely connected place. People communicate with one another in a variety of ways, and whether online or in person, they enjoy exchanging information that is important to them. The use of social media is influential in the distribution of content today, and services like Facebook, Twitter, YouTube and Google+ can be effective for spurring change throughout the world.

In fact, Norma Ganim Barnes, co-author of a study released by the University of Massachusetts Dartmouth Center for Marketing Research, recently told The Chronicle of Philanthropy that approximately 87 percent of non profit organizations use social media in their efforts to promote major social causes.

While these online platforms won't ignite change by themselves, they can serve as hubs for people to post content that promotes various causes, events, ideas and other like-minded organizations. Social media is best used as an extension to branding, so non profits may want to incorporate regular tweets and status updates into their practices to promote conversation about pressing topics. Sharing messages with a few people may encourage them to retweet content or post links on their friends' walls, building greater overall exposure.